Waldviertel – That’s right down my alley

Cuisine and taste are central touristic issues in Waldviertel (see also the tourism strategy for Waldviertel and Lower Austria 2020). In the year 2010 the ‘Destination Waldviertel GmbH initiated ‘Waldviertel – ganz mein Geschmack’. First 72 taste adventures were united. Since 2012 this initiative has been the market leader among taste adventures and their number could be increased to 83.

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funding organization: EU + Ecoplus
year of implementation: 2017-19
category: tourism
funding priority: creation of value

Musical educational festival in Grabern

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In 2016 the music event Grabern welcoming almost 3000 guests, showing 74 performances in 15 locations took place in the market town Grabern. With a choice of 15 different music genres there was something for everybody. 256 musicians were able to show their talent and could increase the region’s publicity. The presenters provided the audience with a lot of information about the different genres of music.
Due to positive feedback the market town Grabern and the musical society Grabern decided to host the educational music festival Grabern this year. This year’s event focuses on the educational aspect (i.e. gaining knowledge about the different styles of music, workshops and trying out musical instruments).

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funding organization: LF3
year of implementation: 2017
category: education
funding priority: common weal

Qualification & professionalisation KG-leader

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For more than 10 years the KG Kellergasse has been trying to preserve and revitalise the Kellergassen (i.e. lane or hollow way with wine cellars on one or both sides) in the Weinviertel. The aim of this project is to improve the image and quality of guided tours through the Kellergassen. That way the interests for this cultural asset should be raised and the networking between all participants intensified.

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funding organization: LF3
year of implementation: 2017-2019
category: tourism
funding priority: increased usage of Kellergassen

Youth tourism in Weinviertel 2.0

The aim of this project is to offer high-quality activities for school classes or other groups of children from Vienna and Lower Austria in order to increase the number of overnight stays and the creation of value in our region. Additionally the Weinviertel Tourimus GmbH is trying to improve the already existing offers for young people. The measures to be taken to reach that goal are topic-related excursions, online marketing, diverse print products, advertisements and participations at trade fairs.

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funding organization: EU + Ecoplus
year of implementation: 2016-2019
category: tourism
funding priority: creation of value

Advent in the Weinviertler Kellergasse

On three weekends in advent the region is planning to offer attractive advent-packages. The target markets are the urban centres between Vienna and Munich. The aim of the project are the development of a main characteristic product from the Weinviertel, the vitalisation of old customs and traditions as well as the increase in creation of value and the number of overnight stays. Until the end of the project period 7 advent markets, more than 40 accommodations and 10 restaurants in the region are planning to participate.

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funding organization: Ecoplus
year of implementation: 2015
category: tourism
funding priority: creation of value

Spring season kickoff in Weinviertel

“In die Grea gehen” (i.e. a walk through the vineyards in spring)

With this project the Weinviertel Tourismus GmbH is trying to turn the target group’s (people interested in culinary art) attention to the beauty of the wine yards during the spring season, which is characterised by the growing wine, the blooming scenery and the regional products. It is attempted to increase the number of overnight stays with the help of this project. Therefore spring holiday packages are offered between Easter and Pentecost.

link to project

funding organization: Ecoplus
year of implementation: 2015
category: tourism
funding priority: creation of value

Pilot study for the development of a touristic concept of implementation in Weinviertel-Manhartsberg

Lacks should be detected, targets and methods of implementation should be defined and Czech co-operation partners should be found – these are the aims of this project. Project partners are the Amethystwelt Maissau, the topic-related path “Auf den Spuren der Kellerkatze” (‘to be on to the cellar cat’) in Hollabrunn, the Heldenberg (heroe’s hill) and the adventure cellar in Retz. The main project’s target is to attract guests from Vienna and the Czech Republic.

funding organization: Ecoplus
year of implementation: 2015
category: tourism
funding priority: creation of value

Handcraft and manufacturing in Waldviertel

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The project’s number-one aim is to establish a network consisting of lively handicraft businesses and manufactories. Additionally the focus lies on developing regional products and touristic offers, the creation and definition of regional leading projects and professional marketing of behind-the-scenes tour and manufacturing workshops, all geared to the various target groups. In the region Weinviertel-Manhartsberg the Amethystwelt Maissau participated in the project.

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link to project

funding organization: Ecoplus
year of implementation: 2015
category: tourism
funding priority: creation of value

Pilot study application Weinviertel in Vienna

For many years businesses from the Weinviertel wish to be present on the Viennese market in a better way. With the help of different initiatives there have already been organised selected events in Vienna (e.g. Weinviertel DAC presentations, regional products on market places and various individual initiatives). Unfortunately they were not promoted under the brand name ‘Dach Weinviertel’.

The main issue in the Weinviertel is the wine including Kellergassen (i.e. streets with wine cellars), wine festivals etc. as well as gastronomic consumption, which this fertile region has to offer. The well-established bicycle routes and the Weinviertel Way of St. James offer ideal conditions to sporty guests.
The Viennese should get to know the Weinviertel with its touristic offers but also the regional products better.

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funding organization: Ecoplus
year of implementation: 2017
category: tourism
funding priority: creation of value

Application Weinviertel in Vienna

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